Spend & Tools
What the money should look like when it's working. Seats vs. usage, plan tiers, vendor choice.
Guides
Choosing Tools
How to choose AI tools when leverage is concentrated in 15% of your users. The framework: who picks, what to fund, when to standardize, and Microsoft.
Evaluating Spend
What an AI budget should look like when it's working. Seats vs. usage, plan tiers, shadow AI, and the five-minute audit your CFO will accept.
Articles
How Many AI Seats Should Your Company Buy?
How many AI seats to buy per employee, why the idle seat got cheap, which seats still deserve an audit, and the benchmark your CFO will accept.
Should You Build Your Own AI?
Build vs. buy for enterprise AI comes down to one question: who absorbs the churn when the model gets deprecated? Here's the narrow case where building wins.
ChatGPT vs. Claude vs. Gemini: What to Actually Buy
The comparison is the wrong question. The right answer is three tiers, not one vendor. Here's what to buy for whom.
Defensible AI Spend
Your AI budget is going up. It will keep going up. Stop defending the total and start defending the shape, because that's the only number your CFO will accept.