Articles
News, pricing changes, trends. Each piece links back to a guide.
What Your Board Is Going to Ask About AI
Your board doesn't want an AI strategy. It wants four answers: a defensible number, named people, a one-page policy, and a plan for when AI breaks.
How Many AI Seats Should Your Company Buy?
How many AI seats to buy per employee, why the idle seat got cheap, which seats still deserve an audit, and the benchmark your CFO will accept.
Should You Build Your Own AI?
Build vs. buy for enterprise AI comes down to one question: who absorbs the churn when the model gets deprecated? Here's the narrow case where building wins.
Your Best AI User Is the Most Likely to Leave
The person getting the most out of AI on your team is the one most likely to leave, and a raise won't keep them. What AI talent retention actually takes.
The State of AI: Q3 2026
Quarterly briefing for leaders. What changed this quarter, why your AI bill became a usage meter, the agents IT didn't approve, and what to tell your board.
Stop Running AI Pilots
Most enterprise AI pilots never reach production, and the format is the reason. A pilot produces a demo, not a P&L owner. Run a production cut instead.
Shadow AI Is a Signal, Not a Threat
Every shadow AI incident is preceded by a procurement gap your company didn't close. Your people aren't being reckless. They're doing their jobs with the only tool that works.
AI Marketing Assistants: Analysis, Not Copy
Most marketing teams start with AI copywriting and stall there. The workflows that actually compress are analytical: monitoring, reporting, spec-based content.
Proactive AI Agents: Removing the Human Trigger
What a proactive AI agent is, how agent triggers fire it without a human prompt, and why event-driven agents lift the leverage ceiling.
ChatGPT vs. Claude vs. Gemini: What to Buy
ChatGPT vs Claude vs Gemini, compared for a buyer: a clear verdict, a feature and pricing table, and which one to pick for your org.
How to Measure AI ROI (Without an ROI Framework)
74% of companies can't show AI ROI because the instrument was built for cost savings. Stop measuring returns. Start making quarterly seat decisions.
Verification Is the Bottleneck
AI compresses the work you can cheaply check. Everything else stays stuck. The single best predictor of which workflows yield to AI in your org isn't the model. It's whether you have a verifier.
Defensible AI Spend
Your AI budget is going up. It will keep going up. Stop defending the total and start defending the shape, because that's the only number your CFO will accept.
The State of AI: Q2 2026
Quarterly briefing for leaders. What's real in AI right now, what changed this quarter, what to tell your board, and what's worth pulling next.